Glamping Business SuccessJune 26, 2018 00:00
Here, SoulPad business customer Di Wood of Wild Harvest, explains how to double your glamping income and create more customer satisfaction.
As a glamp-site owner you have a captive audience literally laying on your lawn. Most glampsite owners sit back at this point, the rush is over, guests are in, but what if those customers sitting on your grass could then further double your income?
Learn how to set up a successful glamping business easily using this low risk formula, with tips on securing a positive planning decision, branding right up to how to optimise your customers’ stays at your site to double your income.
At Wild Harvest we more than double our weekly glamping income by offering activities to our glampers - they go away happier for all the fun and learning plus we come away having optimised the income potential of their stay.
The phrase ‘activity break’ was once used to be used to describe adrenaline junkie holidays of white water rafting and abseiling. Today activity breaks are sought after by a much wider market audience. Today we have the pre-family twenties/early thirties with disposable income and spare weekends looking for experiences rather than possessions.
Further along the life-course are the eco-families not wanting to fly, preferring stay-cations where they can do meaningful things together in Nature but surprisingly because ‘activity break’ has been redefined in such a way to include boating, fishing, yoga, art and crafts, cycling, the biggest growing segment of the activity break market is the ‘Active Greys’. The population as a whole is getting older and good health is lasting longer into the life course so the ‘Active Grey’ segment of the market is the one showing the most growth potential.
Another market trend is in the types of activity being booked. Whilst interest in most activities is increasing, the health, wellness and self-development trend is showing the greatest growth and is popular across all age segments of the market. This includes activities such as healthy eating, yoga, massage and hot tubs.
People everywhere are wanting to connect with nature and experience new things but with their creature comforts around them. Combining glamping with some kind of nature-based activity fulfils this cross age, cross global need.
On-site vs Off-site
Most glamping websites have a section telling the customer what they can do in the local area. You need to be different. Yes, customers like activities but they also like convenience so if you can’t offer on-site activities, can you at least, rather than just list the local activities, link up with a couple to promote them on your website and you on theirs? This isnt the best for income generation but ultimately no resources are needed, no risk is taken and you are still providing your guests with a unique experience. Bear in mind, as a rule, the costs for off-site activities seem to be going up whereas the cost to purchase equipment has steadily come down.
In-house vs Bought-In
If you can do on-site activities - should you offer the activities yourself or bring in an activities provider?
A google search of ‘your activity choice’ plus ‘your locality’ will net you at least a couple of activity providers who will be happy to come to you. Ensure they are insured, negotiate a discount for regular referrals and list them on your website as an activity provider, you can then allow the enquiries to go to them direct so that you get nothing out of it but customer satisfaction or you can take the bookings, add on a bit and then pay your service provider. As with off-site activites packages this will not double your income. Wild Harvest encourages you to become your own activities provider.
If you are a newby to activities provision, why not become an Accredited Wild Harvest Activities Provider where you get full training, all the paperwork and access to the specialist insurance you need?
A risk assessment, if you haven’t done one already for your site, is a piece of paper, typed or written that states all the potential hazards and associated risks that exist or could exist when doing your activity - you should really have one for your venue anyway, but definitely for every activity you offer. Being a qualified teacher I also create a session plan for every activity and attach the risk assessment to this. Templates for these are available in my book and as part of the Accredited Activities Provider scheme.
About Wild Harvest
Di Wood (Hammill) established Wild Harvest as an activities provider fourteen years ago teaching wild food foraging and rural skills. Identifying the potential for a larger market for her courses by adding accommodation initially allowing customers to camp over in the garden, then five years ago offering glamping facilities, Wild Harvest increased the radius customers were willing to travel for the activities from 1.5 hours to nationally and now internationally - “We have visitors from China and Dubai as well as France and all corners of the UK”. The combination of glamping and activities saw Wild Harvests business quadruple. In her new book she gives you the exact formula for the Wild Harvest model, together with templates, checklists, branding information, planning tools to get set up including a letter to help you win over the planning department. In the book Di outlines their exact customer avatar and details how you can reach them to get fully booked and how to optimise their stay with you.
Wild Harvest now offers an accreditation scheme where glamp-site owners can visit Wild Harvest to stay, learn all the activities that Wild Harvest offers including sessions on teaching methods, session planning, risk assessments, plus get the pre- done session plans and risk assessments for your chosen activities, learn how to market them etc upon completion you become a Wild Harvest Activities provider in-house and we help with promoting you.