Return to news »

Glamping Business Success

June 26, 2018 00:00

Here, SoulPad business customer Di Wood of Wild Harvest, explains how to double your glamping income and create more customer satisfaction.

0081-986As a glamp-site owner you have a captive audience literally laying on your lawn. Most glampsite owners sit back at this point, the rush is over, guests are in, but what if those customers sitting on your grass could then further double your income?

Learn how to set up a successful glamping business easily using this low risk formula, with tips on securing a positive planning decision, branding right up to how to optimise your customers’ stays at your site to double your income.

At Wild Harvest we more than double our weekly glamping income by offering activities to our glampers - they go away happier for all the fun and learning plus we come away having optimised the income potential of their stay.

The phrase ‘activity break’ was once used to be used to describe adrenaline junkie holidays of white water rafting and abseiling. Today activity breaks are sought after by a much wider market audience. Today we have the pre-family twenties/early thirties with disposable income and spare weekends looking for experiences rather than possessions.

Img_0086Further along the life-course are the eco-families not wanting to fly, preferring stay-cations where they can do meaningful things together in Nature but surprisingly because ‘activity break’ has been redefined in such a way to include boating, fishing, yoga, art and crafts, cycling, the biggest growing segment of the activity break market is the ‘Active Greys’. The population as a whole is getting older and good health is lasting longer into the life course so the ‘Active Grey’ segment of the market is the one showing the most growth potential.

Another market trend is in the types of activity being booked. Whilst interest in most activities is increasing, the health, wellness and self-development trend is showing the greatest growth and is popular across all age segments of the market. This includes activities such as healthy eating, yoga, massage and hot tubs.

People everywhere are wanting to connect with nature and experience new things but with their creature comforts around them. Combining glamping with some kind of nature-based activity fulfils this cross age, cross global need.

 

On-site vs Off-site

Most glamping websites have a section telling the customer what they can do in the local area. You need to be different. Yes, customers like activities but they also like convenience so if you can’t offer on-site activities, can you at least, rather than just list the local activities, link up with a couple to promote them on your website and you on theirs? This isnt the best for income generation but ultimately no resources are needed, no risk is taken and you are still providing your guests with a unique experience. Bear in mind, as a rule, the costs for off-site activities seem to be going up whereas the cost to purchase equipment has steadily come down.

 

In-house vs Bought-In

If you can do on-site activities - should you offer the activities yourself or bring in an activities provider?

A google search of ‘your activity choice’ plus ‘your locality’ will net you at least a couple of activity providers who will be happy to come to you. Ensure they are insured, negotiate a discount for regular referrals and list them on your website as an activity provider, you can then allow the enquiries to go to them direct so that you get nothing out of it but customer satisfaction or you can take the bookings, add on a bit and then pay your service provider. As with off-site activites packages this will not double your income. Wild Harvest encourages you to become your own activities provider.

If you are a newby to activities provision, why not become an Accredited Wild Harvest Activities Provider where you get full training, all the paperwork and access to the specialist insurance you need?

 

Risk Assessments

A risk assessment, if you haven’t done one already for your site, is a piece of paper, typed or written that states all the potential hazards and associated risks that exist or could exist when doing your activity - you should really have one for your venue anyway, but definitely for every activity you offer. Being a qualified teacher I also create a session plan for every activity and attach the risk assessment to this. Templates for these are available in my book and as part of the Accredited Activities Provider scheme.

 

About Wild Harvest

Di Wood (Hammill) established Wild Harvest as an activities provider fourteen years ago teaching wild food foraging and rural skills. Identifying the potential for a larger market for her courses by adding accommodation initially allowing customers to camp over in the garden, then five years ago offering glamping facilities, Wild Harvest increased the radius customers were willing to travel for the activities from 1.5 hours to nationally and now internationally - “We have visitors from China and Dubai as well as France and all corners of the UK”. The combination of glamping and activities saw Wild Harvests business quadruple. In her new book she gives you the exact formula for the Wild Harvest model, together with templates, checklists, branding information, planning tools to get set up including a letter to help you win over the planning department. In the book Di outlines their exact customer avatar and details how you can reach them to get fully booked and how to optimise their stay with you.

Wild Harvest now offers an accreditation scheme where glamp-site owners can visit Wild Harvest to stay, learn all the activities that Wild Harvest offers including sessions on teaching methods, session planning, risk assessments, plus get the pre- done session plans and risk assessments for your chosen activities, learn how to market them etc upon completion you become a Wild Harvest Activities provider in-house and we help with promoting you.

For info on becoming an Accredited Wild Harvest Activities Provider

For more info on Di’s book: How To Set Up a Successful Glamping Business and Get Fully Booked Using Our Unique, Low-Risk, Proven Formula

Facebook

  • 37328022_10155223588505666_5518120539622735872_n SoulPad We’re a bit very in love with the new SoulPad #Chillys bottles now in at SoulPad ???? #nomoreplastic #giftforher #giftforhim #healthylifestyle #waterbottle #campingessentials #summeressentials
  • 36300526_10155185416695666_8362494040494571520_n SoulPad Holy heck!! There's some seriously discounted SoulPad tentage in UK clearance just now: http://soulpad.co.uk/sale
  • SoulPad New stuff in at soulpad.co.uk
  • 35142566_10155155274770666_5380912779945312256_n SoulPad Thanks for sharing these pics Hackney Arts, it's always a joy to see the SoulPads being put to such wholesome use. More pics from this project in our gallery here http://soulpad.co.uk/galleries/72 Hackney Arts aim to give creative opportunities to reside
  • 35102545_2003423426396366_1954161079743414272_n SoulPad Hurry, hurry!
  • 35102341_10155236877736986_5381660984723111936_n SoulPad High praise indeed! Thanks Clare Galloway artist - ever thought about painting onto your 'Pad? Oh go on!
  • 35102341_10155236877736986_5381660984723111936_n SoulPad My SoulPad tent still going strong since 2009 - we were testing it out in the Matese mountains of Italy, near where I'm based, before prepping it for a women's transformation workshop with art, yoga and doll-making <3 Clare Galloway artist
  • 35194273_10155151574875666_3803714361227214848_n SoulPad Any local glamping sites interested in making stools / tables / fire pits out of these? Please get in touch. The owner wants them out of the way and is open to offers. The stock is nr Thetford, Norfolk, UK.
  • 35082757_10156482113023817_4457288253443145728_n SoulPad Me and my Soulpad at a schooldays event. Having fun.
  • SoulPad Here's a great launch offer for anyone in the Norfolk/Suffolk area in need of a SoulPad tent hire service...
  • SoulPad My soulpad needs a good cleaning, is there a recommended process for cleaning it that doesn't require ordering the "preferred" cleaning solution from the UK?
  • SoulPad Looking forward to our first outing with our 5000-hybrid-XL this weekend - along with our first stove! Time to read up on how to fit the flue!!
  • 31531285_10155069186135666_6502084333441543088_n SoulPad UPDATE: ALL NOW SOLD. Like a bargain? Of course you do! We have the following show stock available now for collection, all at half price. These are brand new tents, pitched only once for this event. What’s the catch? These tents are pitched and you wi
  • 31120877_598164437183183_1368687938129826797_n SoulPad Full site hire available...
  • 31073142_10155051312480666_1330539731104486961_n SoulPad Great news; 10% discount on mid-week stays at Gorsey Meadow Camping, Norfolk when mentioning "SoulPad" - your very own private glamping meadow! Brilliant. http://soulpad.co.uk/offers/gorsey-meadow
  • 30738753_10155043863895666_4995215517884457050_n SoulPad It was quite surreal when our camping neighbours set up a mini pool table in their camp! What's the weirdest thing you've seen taken camping?
  • SoulPad
  • SoulPad Looking forward to exhibiting here this year, maybe see you there?
  • 28058475_10154920299110666_5439799346878515000_n SoulPad We're all set & ready to recruit! We're looking for a splendid Admin Assistant to join our Norfolk based team. More details here: http://soulpad.co.uk/news/job-vacancy Please share.
  • 27752398_1690568147649248_878568769630747912_n SoulPad Set your reminders! Our camping pals over at Belair le Camping, Dordogne, France feature in Channel 4's ‘A New Life in the Sun’ on 5th March at 4pm. Belair le Camping are a great example of a successful startup using SoulPad tents - with a mixture of 5m
Join us on Facebook

Twitter

  • New 5 Star Review! @reviews_experts https://t.co/kv8oSg3O5S July 19, 2018 13:26
  • New 5 Star Review! @reviews_experts https://t.co/eaF4qatWEG July 18, 2018 10:08
  • ... More testimonials are on our website at https://t.co/ZY1sedehlp. July 17, 2018 13:02
  • "Amazing tent and very easy website, fast delivery - great service and great products, thank you!" - Janine S July 17, 2018 13:02
  • It's Testimonial Tuesday. This week's random recommendation is... *drum roll*... July 17, 2018 13:01
  • RT @HackneyArts: Community Festival, Finsbury Park, 1 July 2018 - @communityLDN with @soulpad @GreatArt_UK @ConnectionCrew - Thank you all,… July 12, 2018 17:14
  • New 5 Star Review! @reviews_experts https://t.co/GvkB564AoJ July 12, 2018 13:21
  • Who's heading to #LatitudeFest today then? July 12, 2018 11:57
  • New 5 Star Review! @reviews_experts https://t.co/TgWVeO576q July 12, 2018 10:54
Follow us on Twitter

Instagram

  • We’re a bit very in love with the new SoulPad #Chillys bottles now in at SoulPad
  • #Repost @bridalsuitebend
・・・
@justinalexander #style_8956: The ultimate romantic wedding gown.
.
.
.
.
.
#obbestdress2019 #soulpad #belltent #oregonbridemag #bride #justinalexander #romanticweddingdress #englishnetweddinggowns #vintageweddingvibes #modern
  • A #cheerful image from @gooseberryfield_glamping we thought was appropriate as we head into another #fun #sunny #weekend of #glamping
  • A beautiful couple on their special day. . . . Tent: @soulpadtents  Styling: @swooneventanddesign  HMUA: @kmcdowellbeauty  Fashion: @bridalsuitebend  Florals: @summerrobbinsflowers  Cake: @foxtailbakeshop  Rentals: @curated_eventrentals  Calligraphy/invit
  • A beautiful couple on their special day. . . . Tent: @soulpadtents  Styling: @swooneventanddesign  HMUA: @kmcdowellbeauty  Fashion: @bridalsuitebend  Florals: @summerrobbinsflowers  Cake: @foxtailbakeshop  Rentals: @curated_eventrentals  Calligraphy/invit
  • Beautiful day, beautiful backdrop. Zion National Park, USA. #nofilter #zion #usa #belltent
  • Essential camping item no. 46: Wig.
  • Thank you @gallivanphoto for this pic taken in Monument Valley, USA.  Tent: @soulpadtents  Styling: @swooneventanddesign  HMUA: @kmcdowellbeauty  Fashion: @bridalsuitebend  Florals: @summerrobbinsflowers  Cake: @foxtailbakeshop  Rentals: @curated_eventren
  • Wow! Look what Peg & Mallet did to our wooden knobs! Credit: @pegandmallettents Image: @pegandmallettents
Our Instagram